Overview
- “Umbrella” application – covers many native applications
- Available on most widespreaded handsets (powered by Android, iOS)
- Offers unified authentication to embedded apps
Benefits
- All-in-one concept
- Campaign management – due to automated recognition of customer (tailored for telco operators)
- Offers possibility to promote new apps and/or services of operator
MobileBuddy features
- Contains crossroad for other applications or links to specialized web/mobile portals
- Centrally managed content via Publish tool (no need to reupload app again when content changes)
- Provides unified authentication for all integrated applications (using ISDD IdP solution)
- Contains targeted campaign (thanks to authentication)
- Multiplatformed (Android, iOS, Symbian, WindowsPhone8)
- More than 200.000 active installations in Orange Slovakia (OrangeGo installation)
On-demand install
- Once the application user wants to launch is not installed, MobileBuddy app opens store and offers installation
Responsive design
- All linked web/mobile portals are built in responsive design making it available on all mobile devices in best quality
Targeted campaigns
- Thanks to authentication mechanisms we are able to show appropriate banners to customer (e.g. offer for renewals, selection of VAS services based upon customer’s behavior etc)
- Campaigns are managed by external CampaignManagementSystem
Mobile Selfcare
- Consumption measurement (calls, data, messages)
- Detailed activity list (calls, data, messages)
- Account management (VAS services, Invoices, Payments)
Mobile E-Shop
- Optimized for use on mobile devices, connected to main Product catalogue of operator
- Live TV streaming
- SMS-based micropayments (mass transport, parking)
Authentication
- Automatic – based on information taken from 3G network
- Manual – entering SN + SMS Token or email/password
- Information is then provided to all embedded apps
Publish Tool
- Define & manage content of application including
- It’s graphical representation (icons)
- Eligibility through platforms (e.g. some content is displayed only on iOS whilst other only on Android)
- Links to stores for each application
- IdP identifiers for application (needed for integration with IdP)
- Different URL’s for web and mobile versions of linked applications – www.page com vs m.page.com (if the portal dos not support responsive design)
- View usage statistics of application
- Bulk content preparation & versioning (when doing massive planned rollouts of content)
Developed in 2013
- Multiple versions available – Android, iOS, WindowsPhone8, Symbian
- Server side – SOA standardized WS on Oracle Weblogic and Tibco BW
- Management application – built in Typo3 CMS/framework
- Backend – Oracle DB
